Masterlist

Keep your online presence updated and respond to customer feedback so you don't lose business to competitors. Most small businesses ignore their online reputation, which means putting in basic effort gives you an advantage.

• Update Website and Contact Information
  Make sure your website has current information so customers can actually reach you. Outdated info frustrates people and sends them to your competitors.

  • Verify Business Hours
    Check that your website shows your current business hours, including any seasonal changes or holiday closures. Wrong hours waste customers' time and yours.
  • Test Contact Forms
    Submit a test message through any contact forms on your site to make sure they actually work. Broken forms mean losing leads you never knew existed.
  • Update Service Offerings
    Make sure your website lists all services you currently offer and remove anything you don't do anymore. Accurate info prevents confusion and wrong expectations.
  • Check Phone Numbers Work
    Call every phone number listed on your site to verify they ring correctly. A wrong number means potential customers can't reach you.
• Monitor and Respond to Reviews
  Check review sites and reply to what customers are saying. Responding to reviews shows you care and can turn negative situations into positive ones.

  • Read New Reviews
    Check Google, Yelp, Facebook, and any industry-specific review sites for new reviews posted in the past month. Set aside time to actually read them.
  • Thank Positive Reviewers
    Reply to good reviews with a brief thank you message. Acknowledging positive feedback encourages more people to leave reviews.
  • Respond to Negative Reviews
    Reply professionally to negative reviews, apologizing for the experience and offering to make it right. Never argue or get defensive—it makes you look worse.
  • Follow Up Privately
    If someone left a bad review, try contacting them privately to resolve the issue. Sometimes fixing the problem gets them to update their review.
• Post Social Media Updates
  Share recent work and useful content to stay visible in customers' feeds. Regular posts keep you top-of-mind when people need services.

  • Share Before/After Photos
    Post photos of completed work showing the transformation you provided. Visual content gets more engagement than text and shows what you can do.
  • Post Helpful Tips
    Share useful advice related to your industry that helps your audience. Educational content positions you as an expert and builds trust.
  • Announce Special Offers
    Post about any current promotions, seasonal services, or limited-time deals. Give people a reason to call you now instead of later.
  • Respond to Comments
    Reply to comments and messages on your social posts within a day or two. Ignoring people makes you look like you don't care about customer service.
• Review Website Analytics
  Check who's visiting your website and what they're looking at. Understanding traffic helps you focus marketing efforts on what actually works.

  • Check Visitor Numbers
    Look at how many people visited your site this month compared to last month. Declining traffic means you need to step up your marketing.
  • See What Pages People View
    Find out which service pages or blog posts get the most views. Popular pages tell you what services people are most interested in.
  • Identify Traffic Sources
    Check whether people find you through Google search, social media, or direct visits. This shows which marketing channels are worth investing in.
  • Review Contact Conversions
    See how many website visitors actually contact you or request quotes. Low conversion means your site might need work to convince people to reach out.
• Update Google Business Profile
  Keep your Google Business Profile current so you show up in local searches with accurate information. This is free marketing that many competitors ignore.

  • Add Recent Photos
    Upload photos of recent work, your team, or your vehicles. Fresh photos show you're active and give customers a sense of who you are.
  • Post Updates
    Use Google posts to share announcements, offers, or news about your business. These appear in search results and help you stand out.
  • Verify Information Accurate
    Check that your address, phone, hours, and services are all correct. Google sometimes reverts changes or competitors sabotage listings with fake edits.
  • Answer Questions
    Look at the Questions & Answers section and respond to any new questions. Helpful answers show you're engaged and inform potential customers.